मार्केटिंग क्या है? (Marketing Kya Hai-Marketing in Hindi) by Dr Vijay Prakash Anand

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मार्केटिंग क्या है? (What is Marketing in Hindi) : ‘मार्केटिंग बाय विजय’ यूट्यूब चैनल में आपका स्वागत है. मार्केटिंग में सबसे पहला प्रश्न जो दिमाग में आता है – मार्केटिंग क्या है?; उसका उत्तर इस पहले हिंदी वीडियो में आपको मिलेगा. कृपया इसे लाइक करे और चैनल को सब्सक्राइब करे. चैनल को बेहतर बनाने के लिए आपके कमैंट्स और फीडबैक का हमें इंतज़ार है.
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Date: July 6, 2017
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28 thoughts on “मार्केटिंग क्या है? (Marketing Kya Hai-Marketing in Hindi) by Dr Vijay Prakash Anand”

  5. My Notes in written format:

    • What is marketing?

    Marketing is all about identifying and meeting the customer needs profitably.

    A company that analyzes and understands customer needs and then develops products/services succeeds in marketing and also generates revenue.

    Examples of such companies are:

    Apple, Samsung, Reliance, LG, Hindustan Unilever, Patanjali etc.

    • Division of customer need

    Met needs Unmet needs

    • Met needs

    This is a need that companies are aware of and for which already products are available in the market

    Example: toothpaste, soap, oil etc.

    In this case, companies which create better and unique product are rule the market

    • Various customers have different needs. That's why there is variety of products exist in same category.

    Example: Colgate sell 28 type of toothpaste in India

    • Unmet needs

    It is a type of need where companies do not have any product/service

    Example: People of India demanded a car worth under 1 lakh rupees. So, this was an unmet need. But TATA company made TATA Nano to fulfil their needs.

    Similarly, Apple company introduced iPod and iPad.

    • Good companies try to meet the needs of the customer, which are already met

    Great companies fulfil both met and unmet needs of customers.

    Example: Apple, Google, Microsoft, Tata, Mahindra etc.

    And this the main difference in the marketing.

    • Definition of Marketing
    According to American Marketing Association:

    marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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