In 2012, when the world feared the end due to a comet strike, Oreo turned that fear into a brilliant marketing opportunity.
They built a Global Oreo Vault inside the icy mountains of Norway — a bunker designed to protect their secret recipe and cookies even if the world ended! 🍪
The campaign went viral worldwide, proving how a brand can connect even fear with creativity.
Oreo didn’t just sell biscuits — they sold imagination and legacy.
There’s a powerful lesson here for every marketer:
Even fear can become a story if you tell it smartly.
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