Meet Rory Sutherland, Vice Chairman of Ogilvy, one of the largest marketing agencies in the world.
His marketing insights are some of the most valuable in the world. Enjoy.
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Timestamps
0:00 – Intro
01:19 – People: How To Get Anyone To Buy Anything
01:55 – Why Your Business Is Nothing Without Marketing
06:46 – Why Relationships Are Essential For Business Success
16:13 – How To Get Customers For Cheap And Maximise Profit
24:50 – Why Charging More Will Get You More Customers
27:22 – Price vs Quality: What Matters More?
43:16 – Why Your Business Will Fail Without THIS…
46:33 – How To Make It Impossible Not To Buy
53:37 – Save Time And Money By Doing This…
55:35 – How To Become A Master
1:01:37 wow i heard nobody ever say this! bullseye!!!
"Actually the iPhone's always gone wrong with the choice architecture when they've added the iPhone 5C and they've added low margin iPhones under pressure from typically the investor Community who say "you're too expensive you need to produce a low cost variant" forgetting the fact that the low cost variant of the iPhone is your dad's old iPhone"
"people would rather have a 3 year old iPhone than have a brand new iPhone that says "i'm not a real iPhone"."
Thumbs up for the Metriod Prime ost
Did you put music on in the background to make people comment and say why's that music on……
Rory is the GOAT , best value interviewee as you probably need to ask 1 -2 questions per hour and he’s interesting for every second of it
Jsem nadšený!
5:24
Give quality is the best marketing
I am really good at marketing. I am really good at operations (developing great products). But I CANNOT do both in my own business! So I can consult as marketer to other people. So what is going on here, what is the psychology? I have been running up against the problem , for years in my own business, and instead of accepting it , I just think I am less than adequate.
I would be really interested if anyone has advice or similar experiences
Is anyone familiar with Dan Kennedy? There is a great overlap with Rory – but Dan Kennedy has come across to UK people as a naff infomercial kind of guy. I really recommend him If you like Rory as the philosophies are really similar, although additionally Dan gives more actual step by step of how to actually change your business
I agree with the fact that schools could have a mini MBA . i did an actual MBA, it taught me some great stuff – HOWEVER – the business and selling at the front end i.e. getting a product or service and selling it to someone did not exist. It was like the concept of cash and handing over money for something was seen as dirty. To be honest we had bankers and HR coming from all over the world who had no experience of selling, and maybe they didnt want to, but in the end the core business activity of getting someone to hand over to dosh was completely neglected. Its another reason why the customer comes last. I think a good activity would be for the first week to get everyone to work in corner shop or fish and chip shop