Why do we love watching esports, and how does it influence our gaming habits and spending? Discover the key findings of a recent study I co-authored with my student, Irfan Nabil Huda, from Universitas Indonesia. Our paper, “Escapism, Family and Friends, and Social Interactions: How Watching Esports Increases Gaming and In-Game Purchase Intentions,” reveals what drives our engagement in the rapidly growing esports industry.
📄 Read the full paper using the link below (https://www.e-journal.trisakti.ac.id/index.php/jasa/article/view/18463)
DOI: https://doi.org/10.25105/jmpj.v17i1.18463
Kudos: https://link.growkudos.com/1e33zeggwe8
Key Points:
Data was collected from 243 Mobile Legends players who watched the M3 World Championship.
Analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).
Escapism, family and friends, and social interaction enhance watching intention.
Social interaction and hedonic motivation drive gaming intention.
Gaming intention fully mediates the relationship between watching intention and in-game purchase intention.
Practical strategies for game developers and esports organizers to boost engagement.
These insights are essential for tailoring approaches to engage esports audiences, focusing on escapism, social interaction, and hedonic motivation.
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