The Brand That Broke All Marketing Rules | Zudio Marketing Case Study

In this video, we uncover Zudio’s genius marketing strategy and explore how this offline-only retail brand has disrupted India’s fashion landscape.

From their strategic store locations to their unique pricing model, we’ll discover how ZUDIO has redefined fast fashion for Gen-Z consumers.

Using real market analysis, we dive deeper and understand Zudio’s deliberate absence from premium big city areas and their strategic decision to remain offline. Through comparative analysis with other fashion retailers, this video talks about how Zudio’s approach has created a unique positioning that challenges conventional retail wisdom.

Special thanks to Zerodha’s Zero1 Network for enabling me to share these in-depth analyses on branding and marketing with all of you.

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Chapters:
00:00 – Introduction
00:57 – Success amoung Gen-Zs
02:28 – Strategic Store Locations
05:26 – Market Understanding and Segmentation
06:20 – Genius Pricing Model
07:00 – Zudio’s Brand Positioning
07:48 – Tata’s Fashion Empire – Trent
09:25 – Outro

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#brands #branding #marketing #debranding #RetailStrategy #BusinessAnalysis #IndianFashion #ConsumerBehavior #RetailBusiness #Zudio