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If you’re spending hours editing videos that look amazing but aren’t bringing in clients, this one’s for you.
In this video, I share why raw, low-effort content is actually converting better than highly polished productions and I’ll walk you through the four simple video formats that are working incredibly well right now for service-based businesses.
I’ve helped business owners use these strategies to land high-ticket clients, even with small audiences and you can do the same. Watch now to see what’s actually going to work in 2026 and how to make it work for you.
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I have to totally agree! From all of my videos and years of data in the design education space here on YouTube, the videos that 'performed' poorly on YouTube converted the best for my UX/UI deisgn course.
Where can I find the data to support the theory of “boring” videos? What tools or apps can accurately measure this?
what Mac software do you use for screenshot videos please?
Hi Wes. Is it bad to have a combination of the two methods? Seems the biggest businesses are the mix of the two.
Thanks for the shout out Wes! 😎
I’m friends with some other real estate YouTubers and I can verify that the leads coming into my channel are exactly my target audience and ready to buy compared to channels that go for the entertainment type spin. Thanks for the inclusion in the video!
how might this idea apply to entertainment content? (rather than sales content)
I always tell my girlfriend 2:55 but she never listens.
Yeah. Sure. This is this week’s story that changes everything. Boring boring.