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Rory Sutherland tells why The Shawshank Redemption was the biggest marketing failure.
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Date: September 3, 2025
And nobody talks about the Hudsucker Proxy, another fabulous movie – watch it
Related to this.. the reason why nearly EVERY single film now is a remake or reboot or sequel is because studios no longer take risks on unknown titles like the shawshank redemption
Similar unfortunate box office bomb/marketing with John Carpenter's "The Thing"
The only reason it was later successful was because TNT bought it and started airing it 24 hours a day. Very similar to how Its a Wonderful Life (originally a bomb) became a Christmas classic.
They couldn’t get the rights from her estate for the movie.
The title should have been "Behind Rita Hayworth" or "Escape from Rita Hayworth"
One of the greatest films ever, and it has my favourite quote. Vagina boob.
Actually, the title of King's novella is 'Rita Hayworth AND Shawshank Redemption'- no 'the'.