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96% of people have watched an Explainer video to learn more about a product or service.
Explainers are exactly what they sound like. They are visual descriptions of what your product is, and how it works. These could be live action shoots with hired talent, or animated videos with on-screen text. You can even feature your own sales or marketing team to establish trustworthiness while driving your narrative.T his video type works so well for B2B marketing as an Explainer video focuses directly on the problem your customer faces, and then deliberately highlights the solution you offer.
