Biggest Marketing Failure In Movie History

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Rory Sutherland tells why The Shawshank Redemption was the biggest marketing failure.

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Date: September 3, 2025

38 thoughts on “Biggest Marketing Failure In Movie History

  1. the title for a movies doesnt matter.. 99% of people have no clue what an avatar is. the title is meaningless and it allso doesnt really tell you shit about the actual movie. the movie could be about a million things..yet its the highest grossing movie of all time..

  2. I watched it because as a kid I read all the Stephen King novels up to a point Think I quit reading his stuff around The Dark Tower. But the Bachman Books were all great and most of them made some of the best movies of all time.

  3. People overstate how Shawshank bombed. It was a small film. Yes, it didn't make it's money back during it's theatrical run, but the budget for the film wasn't 400 million dollars, it was 25, made 16. There are far more colossal "bombs" than that. One's where it makes this bomb not worth mentioning.

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