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Rory Sutherland tells why The Shawshank Redemption was the biggest marketing failure.
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#short #shorts
Date: September 3, 2025
"It wouldn't work in America, to many syllables"….. Jeremy Clarkson…..
I think the Swedish name's pretty good; "The Key to Freedom".
Funnily enough, in the Finnish translation Rita Hayworth is mentioned. The literal translation would be Rita Hayworth – key to escape.
And for years the title was a staple in the worst movie tiles list. How you get from Shawshank redempion to Rita Hayworth was quite funny. Who knew that it was closer to the original book title. 😅😂
Because NO ONE remembered who she was. Sorry but worked in industry then. It is ONLY popular to those who had Turner TV. Those who didn't grow out with it do not have that attachment
True Romance, a Tarantino script was a worse title. That was NO romance
The word The is not in the title of the original story. It is just called "Rita Hayworth and Shawshank Redemption."
Would be Sydney Sweeney by now
The short story by King is amazing and worth reading and does not diminish or hurt your view of the movie at all.
Imagine thinking calling it ‘Rita Hayworth’ would be a better marketing move than ‘The Shawshank Redemption’ .
I’ve literally never heard of this lol. Know all the other big movies that were released that year but never heard that before in my life