Makin ke sini, jumlah local coffee brand di Indonesia tuh kayaknya udah makin gak kehitung deh ya banyaknya?! Bahkan nih ya, saking banyaknya… kompetisinya pun pasti udah gak bisa lagi tuh, kalo cuma sekadar ngandelin produk enak doang!
Instead, they need to level up their business and of course, their marketing game!
NAH, speaking of this matters, Fore Coffee dan strategi marketing di baliknya pun tentunya bisa jadi salah satu contoh yang menarik banget buat kita kulik!
That’s why di Marketin Talks kali ini, kami pun mengundang Matthew Ardian, CMO of Fore Coffee buat langsung ngomongin A-Z inisiatif marketing di Fore, yang confirmed pake 360° marketing approach berlandaskan dua hal: GENUINENESS and CUSTOMER-CENTRIC.
Yap! Alih-alih cuma fokus menghadirkan produk yang oke, mereka ini juga fokus banget sama the whole experience, dan tentunya sama THE PEOPLE—not only the customers, but also the barista, and even… the coffee farmers.
Penasaran apa aja insight dari seasoned marketer dengan 15+ tahun pengalaman ini?
Yuk, langsung aja simak obrolan Marketin Talks kali ini, gas tonton sampai tuntas, don’t forget to subscribe, and… ENJOY! xD
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🔖 Chapters
00:00 – Intro
02:20 – Get to Know Matthew Ardian
04:06 – His Thoughts Right Before Joining Fore
05:56 – Thought Process and Principles in Marketing
08:30 – Understanding Customers: Being a “Sensitive” Marketer
12:54 – Fore Coffee and Its 360° Marketing Initiatives
15:48 – Talking About the Biggest Marketing Challenges in F&B
20:01 – The Importance of a Great Product in Marketing
22:17 – Matthew Ardian’s Perspective on Virality
24:13 – The Stories Behind Fore’s Collaborations
28:02 – #FOREveryone: Fore Junior and the Collaboration with JUMBO
31:27 – Building a Consistent Customer Experience
33:50 – Translating the “Always Available Everywhere”
37:13 – Unveiling the “Pak Tani Ngopi di Jakarta” Campaign
43:52 – Being a Good, Better Marketer
45:38 – Value in Marketing as Marketers: Impact, Spark, Legacy
49:10 – Matthew on Leadership and Decision-Making
51:56 – 3 Essential Things for Marketers
55:26 – Dear Marketers: Remember the Core
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For business inquiries:
📩 [email protected]
💬 https://bit.ly/rombakWA
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A big APPRECIATION to everyone for watching this. See you in our next videos! Stay informed. Stay agile. 🔥
