Bournvita’s Genius Marketing

Why did Bournvita start looking like Harpic or ketchup bottles?’

This wasn’t a packaging blunder—it was a powerful campaign to highlight how Indian parents often force kids into careers they’re not meant for.

Bournvita changed its look to make a point: just like these bottles, millions of children are shaped into something they’re not.

Genius branding with a strong social message!

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