Building a Software Startup in Public at 21 y/o

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Starting a company for the first time is way harder than I thought. In this weeks video i’m sharing what it’s actually like being a first-time founder.

Getting an idea, trying to validate it, building it, realizing it’s not right, changing it again… it’s a lot. everyone says “just build and iterate” but when you’re in it, it feels way messier.

This is part of my building in public journey. I’m documenting everything. The good ideas, the bad decisions, the stuff that keeps me up at night — so if you’re into that kind of raw startup stuff, stick around 🤝

Our startup: https://theoflow.com/

Date: April 28, 2025

49 thoughts on “Building a Software Startup in Public at 21 y/o

  1. I just discovered this channel and i really like it! So fun to follow your startup. Have you ever thought of making your own discord for your community? I think it would be pretty awesome. Btw, you are danish right? I am too.

  2. Hey, I have a question for you. I checked out your SaaS website — it looks amazing! I'm thinking of building something similar for a social media-related business. I'm curious, did you use a CMS or is it all custom-coded? Just to be clear, I'm not trying to copy your idea — I have my own concept, and I want to create a SaaS site for it.

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