Today’s video is a chat with Maggie McGrath from Forbes Talks (@ForbesTalks ), where we talk about power of viral marketing, the biggest shift in strategies in the last 15 years, and a social media strategy for 2025 marketing to build your brand. And I share something I’m so passion about, that there’s nothing more important for businesses than understanding social media. Hope you enjoy!
00:00 — The power of viral marketing, and how you can do it too
00:36 — The biggest shift in strategies in the last 15 years
03:24 — Making consumer-centric decisions
09:14 — A social media strategy for 2025 marketing to build your brand
14:00 — There’s nothing more important for businesses than understanding social media
21:47 — VeeFriends Topps trading cards and marketing physical goods
#marketing #socialmedia #motivation #technology #inspiration
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.
Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
In 2021, Gary created VeeFriends, an entertainment company that has become a rising powerhouse in modern entertainment and collectibles. Often described as Pokemon meets Sesame Street, the company leverages stories, games, events, collectibles, and technology to scale its character universe. Vaynerchuk also has negotiated partnerships with brand powerhouses such as Crocs, Fanatics, Macy’s/Toys “R” Us, Mattel’s UNO, Mattel’s Masters of the Universe, Moonbug Entertainment, Reebok, Squishmallows, Topps, and more.
Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. He is a six-time New York Times bestselling author, with titles including Crush It!, Jab, Jab, Jab, Right Hook, Twelve and a Half and Day Trading Attention. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 45 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, and Pencils of Promise. He is also a longtime Well Member of charity: water.
Gary’s life ambition is to buy the New York Jets.
Gary never misses.
Exactly.👍
Great discussion. Love how you tie viral marketing and consumer-centric decisions into a practical strategy. The emphasis on truly understanding social media as the core of modern business is spot on.
I started a new business and made $400,000 in year 1.
I made Facebook posts and when I found 1 post that did well organically I then spent $30,000+ in Facebook ads to that 1 post.
You don't need to post every day or indefinitely unless you're a content creator / personal brand. If you just want to market a business post enough to find 1 thing that works and then spend like crazy to scale the reach of that 1 post that converts customers.
Mindset changing video! Gary you dropped so much great information!
The shift from sales to branding is crucial. At Crescitaly, we've seen businesses transform when they stop thinking 'how do I sell today' and start asking 'how do I build trust over time.' The compound interest of consistent, valuable content is real—it just requires patience that most marketers don't have.
this is super helpful for my small biz
Gary really nails the importance of genuine relationships. I’ve noticed a huge boost in my brand’s visibility since I started using Rumora for authentic comments!
Building trust over time is so crucial! Rumora has been amazing for getting my business mentioned in top comments, focusing on real engagement instead of ads.
As a solopreneur, Gary’s words hit home. Rumora really helps me keep my brand relevant through real comments that resonate with viewers.