Ever wondered why some films explode before release — and others take weeks to build hype? That’s not luck — it’s strategy.
In Bollywood, there are two powerful marketing styles:
🎯 Front-Loaded Marketing — used by big-budget films like Pathaan.
80–90% of the marketing budget is spent before release — massive ads, hoardings, and social media buzz to dominate the first weekend.
🎯 Back-Loaded Marketing — used by smaller films like The Kerala Story or Article 15.
They spend smartly, rely on word-of-mouth, and slowly build momentum post-release.
Both approaches work — it just depends on your audience and your story.
Tell me in the comments — are you a first-day, first-show fan or the review-first type? 👇
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