Genius marketing #9

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Date: June 27, 2024

38 thoughts on “Genius marketing #9

  1. Lifebuoy also did a marketing campaign where they put a stamp on hands before going to washroom / food court in the Kumbh Mela, the stamp had a special wearable ink containing Lifebuoy formula. This ink turned into antibacterial soap when they washed their hands with water. By doing so, the festival organizers ensured that even a basic hand rinse included germ-killing soap. As a result, the 2019 Kumbh Mela experienced 30% fewer infections compared to the previous edition, making it a successful hygiene initiative . 😊

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