Harvard i-lab | Startup Secrets: Go to Market Part I – Strategy

Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product. Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence,” understand targeting and segmentation and lastly, how to distribute your product or service through the right channels.

Want to dive deeper into Startup Secrets? Explore the interactive Startup Secrets Sandbox for frameworks, insights, and tools to help you build and scale your startup: https://bit.ly/3Cwv0nK