How I’d start an online store in 2026 (if I had to start over)

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You only need to get four things right to start a successful online store in 2026.

After 14 years running online stores full-time, I’ve seen the same pattern over and over. πŸ˜…

You pick trendy products that disappear in six months. You price based on what competitors charge and race straight to the bottom. πŸ’ΈπŸ˜©

You spend weeks designing the perfect website. You’re posting on Instagram every day and getting nowhere.

If I started over today? I’d focus on just four things in the first 30 days.✨

In this video, I’m walking you through all four:
βœ… The Moat Test: how to pick products that sells and competitors can’t copy
βœ… The trick that makes your store name unforgettable
βœ… The pricing formula for profit, not just costs
βœ… Why Etsy is risky and what to build instead so you own your business

Planning to launch in 2026? Watch this now and get your foundation solid from day one.
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Timestamps

0:00 Intro
0:28 Step #1
1:00 The Sustainability Test
2:33 Figure out your MOAT
4:02 Step #2
8:05 Step #3
8:18 Common Pricing Mistakes
8:50 Price Anchoring
9:27 Pricing Formula
12:54 Step #4

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πŸŽ₯ WATCH RELATED VIDEOS:

How I built an online course biz now making $86,215/mo

How I built a $54k/mo online art store using these 5 apps

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Date: November 7, 2025

14 thoughts on “How I’d start an online store in 2026 (if I had to start over)

  1. See, I understand this argument at Etsy is too expensive, but once you buy a domain and you buy the assets and you spend the money on the advertising, and you hire people to help you code the store if you need it or are you hire people to create your storefront, but especially the advertising … you’re gonna end up spending far more what you spend on Etsy. The exposure that you can get on Etsy bar none is without compare. I made $60,000 in my first year on Etsy. I really don’t think that that would’ve happened if I had my own website.

  2. Such good advice, I’ve taken the plunge and am building my own e-commerce website with Wix, I do have a background in tech but for others having someone to help maybe necessary, it is an outlay but the independent feeling is great. Keeping it simple will be difficult for me but will try ! After using many online craft sites such a relief, so glad you don’t promote Etsy, I had to fight to get paid, which is concerning. One big expense to consider, I had to buy a bigger 16 RAM laptop which is necessary for building a website but its really quick now. Thank you so much, ❀

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