During a visit to Spain, Andrew Benin discovered his passion for high-quality olive oil. He went on to found Graza, a single varietal olive oil, in 2022. Graza is projected to bring in $48.4 million in 2024.
Produced by: Zach Green
Senior Managing Producer: Eric M. Clark
Additional Camera: Charlotte Morabito
Editor: Dennis Donovan
Animator: Elham Ataeiazar
Senior Production Manager: Kathryn Mavrikakis
Reporter: Gili Malinsky
Additional Footage: Andrew Benin, Graza, Alex Braun – @braunbecue, Sean Daly -@stokewoodco, Alissa DiSanto – @saucedbysunday, Chef Mike Kubiesa – @mikekubiesa, Tanupa Thaker – @tanupaskin, Getty Images
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How Olive Oil Startup Graza Brings In $48 Million A Year
it shouldnt be this expensive at all. I can buy a gallon of extra virgin olive oil in costco for a fraction of the unit price of graza.
no good olive oil comes in plastic – this is a marketing gimmick
I want some!
Trader Joe’s should be selling it, that’s where I shop!
NEVER buy an olive oil in PLASTIC bottle! Such an amateur mistake for the creators.