How Olive Oil Startup Graza Brings In $48 Million A Year

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During a visit to Spain, Andrew Benin discovered his passion for high-quality olive oil. He went on to found Graza, a single varietal olive oil, in 2022. Graza is projected to bring in $48.4 million in 2024.

Produced by: Zach Green
Senior Managing Producer: Eric M. Clark
Additional Camera: Charlotte Morabito
Editor: Dennis Donovan
Animator: Elham Ataeiazar
Senior Production Manager: Kathryn Mavrikakis
Reporter: Gili Malinsky
Additional Footage: Andrew Benin, Graza, Alex Braun – @braunbecue, Sean Daly -@stokewoodco, Alissa DiSanto – @saucedbysunday, Chef Mike Kubiesa – @mikekubiesa, Tanupa Thaker – @tanupaskin, Getty Images

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How Olive Oil Startup Graza Brings In $48 Million A Year

From: CNBC Make It

Date: June 7, 2024

24 thoughts on “How Olive Oil Startup Graza Brings In $48 Million A Year”

Next step, vertical integration.

Sounds like Gaza lol
I have been consuming Gazan olive oil for decades

Ddddrizle less concentrated mean its not only picual ..?
Its mixed with less stable polyphenol
Diferent types of olive trees vary in quantity prod And quality ( polyphenol) anti inflamatory antioxidant …cell proliferation…
But still olive oil …i guess
There is better types like 2 main ones
Highest polyphenol taste of glory

I'll take my luxury brands. To each their own and I admire their hustle, but glass is better than plastic.

Plastic? All olive oil is the same? GTFO

Not good to refill plastic bottles especially when it comes to food… it gathers loads of microplastics

Tule number #1 for any natural oil!! Never in plastic bottle!

If the price is better and it's good quality, I would guy it in the can and transfer it at home in a glass container. Plastic is a no as much as possible for any food container.