How Olive Oil Startup Graza Brings In $48 Million A Year

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During a visit to Spain, Andrew Benin discovered his passion for high-quality olive oil. He went on to found Graza, a single varietal olive oil, in 2022. Graza is projected to bring in $48.4 million in 2024.

Produced by: Zach Green
Senior Managing Producer: Eric M. Clark
Additional Camera: Charlotte Morabito
Editor: Dennis Donovan
Animator: Elham Ataeiazar
Senior Production Manager: Kathryn Mavrikakis
Reporter: Gili Malinsky
Additional Footage: Andrew Benin, Graza, Alex Braun – @braunbecue, Sean Daly -@stokewoodco, Alissa DiSanto – @saucedbysunday, Chef Mike Kubiesa – @mikekubiesa, Tanupa Thaker – @tanupaskin, Getty Images

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How Olive Oil Startup Graza Brings In $48 Million A Year

Date: June 7, 2024

24 thoughts on “How Olive Oil Startup Graza Brings In $48 Million A Year

  1. I would 1000% be on board with this if it wasn’t for the plastic bottle. I don’t know why they would choose to use that when everyone knows at this point that micro plastics leach into our food. Other companies are using glass bottles for a reason. Honestly, even if Graza oil tastes superior, I won’t be using it till they have a glass bottle option because the plastic is not worth it.

  2. Zayt Atlas is the best olive oil i have ever tested by far . Its 100% Moroccan extra virgin oilve oil. I have had greek spainish italian Lebanese and it beats everything. It's one of those that you have to try to understand. i say we will be the new standard in olive oil.

  3. Do all of you commenting on the plastic realize that everything is packaged in plastic in the USA. Everything so why all the haters throwing shame for a plastic bottle with olive oil? Many many companies use olastic bottles for all oils, canola, vegetable, olive oil, avocado oil. Many others do as well peoole always trying to find something to hate on. From their numbers they are obviously doing something right

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