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When a hiker’s TikTok about her “waterproof” North Face jacket failing went viral, the brand could’ve just apologized. Instead, they did something brilliant — they flew a helicopter to deliver her a new jacket and turned a negative review into a viral marketing win. This real-life story shows how The North Face transformed customer feedback into a global brand moment. A perfect example of creative marketing, viral strategy, and brand storytelling done right.
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Date: November 10, 2025
Haters will say that it all was scripted by the company 😊
If country is printing free money any one can do… show me after 2030
Planned marketing stunt how can you be such a fool to misinterpret it as customer ranting and company sending one across r u out of ur mind
Staged
These fabrics are not waterproof. They are water resistant, which means that they delay water penetration up to a certain amount. They have very tight pores that allow air circulation (breathable) and keep low amounts of water out, exploiting water surface tension, but cannot keep continuous rain water from penetrating.
Only raincoats can be completely waterproof. But they are not practical for hiking, because they don't breath and will make you wet on the inside from sweat.
I have designed tactical wear for police.
Isn’t it a collab 😢
May be it was fixed or rather scripted to be like that
doobidoobidoo
That’s a crazy way to handle a complaint! It kinda reminds me of how I used Rumora to connect with folks through engaging comments. Authenticity really hits home!
this is such a clever move lol