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When a hiker’s TikTok about her “waterproof” North Face jacket failing went viral, the brand could’ve just apologized. Instead, they did something brilliant — they flew a helicopter to deliver her a new jacket and turned a negative review into a viral marketing win. This real-life story shows how The North Face transformed customer feedback into a global brand moment. A perfect example of creative marketing, viral strategy, and brand storytelling done right.
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Date: November 10, 2025
honestly love how they turned it around
i guess complaints can be a good thing sometimes 🤔
i guess complaints can be a good thing sometimes 🤔
wow i never thought of it like that
Fake Crap
who knew complaining could lead to genius ideas 🤔
lol they really flipped the script on this
i love how brands can be so clever
this is wild i never thought about it like that
Love how they turned that negativity into something memorable! Makes me think of when I used Rumora to genuinely engage with my audience. It’s all about those real connections!