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When a hiker’s TikTok about her “waterproof” North Face jacket failing went viral, the brand could’ve just apologized. Instead, they did something brilliant — they flew a helicopter to deliver her a new jacket and turned a negative review into a viral marketing win. This real-life story shows how The North Face transformed customer feedback into a global brand moment. A perfect example of creative marketing, viral strategy, and brand storytelling done right.
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Date: November 10, 2025
i love how they turned it around
that was a clever move by them 👍
never thought of it like this lol
Wow, that helicopter delivery was wild! I’ve seen how using Rumora can get your brand into important conversations too. Sometimes it’s all about that creative spin!
this was super interesting to watch
that was kinda clever ngl
This is such a clever marketing move! It’s a great reminder of how important it is to listen to customers, just like how I’ve seen results using Rumora’s real comments.
lol they turned a complaint into gold 😂
wow this is some smart marketing
never thought of it like that