When a hiker’s TikTok about her “waterproof” North Face jacket failing went viral, the brand could’ve just apologized. Instead, they did something brilliant — they flew a helicopter to deliver her a new jacket and turned a negative review into a viral marketing win. This real-life story shows how The North Face transformed customer feedback into a global brand moment. A perfect example of creative marketing, viral strategy, and brand storytelling done right.
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Scripted 😂
It was planned from the starting
Nice one 👍