How to come up with marketing strategies & your FAQs | I HAVE NOTES

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Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACs’ new campaign

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London

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Date: June 1, 2025

22 thoughts on “How to come up with marketing strategies & your FAQs | I HAVE NOTES

  1. Thank you so much abiola! I studied business and loved marketing because of my professor. She's narrated a story for us to understand the power of marketing more on the human psychology boundary and how bad reputation is more powerful than goodwill [depending on what field]. Sometimes my brain does need a little kick to refresh.
    And you remind me so much of my sister, you talk like her too

  2. Thank you so much for the notes! I love them🫶🏿
    You mentioned that being curious is important and the amount of random things you know helps you in your day to day life. This made me wonder if you go on social media breaks because of the nature of your profession. If you do, how do you manage the breaks since you might be off the platforms when things are happening?

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