Want to understand your competition and uncover market gaps?
In this short explainer, we walk you through the 5 key steps of competitive landscape analysis—from identifying competitors to turning insights into strategic action. Ideal for founders building their strategy and investors evaluating startups.
⏱ Timestamps:
0:00 – Intro: Competitive Analysis
0:30 – What is competitive landscape analysis and why does every startup need it?
1:00 – How do you find and categorize your competitors (direct, indirect, substitute)?
2:21 – What data should you collect to analyse competitors (features, funding, reviews)?
3:00 – How do you analyse strengths, weaknesses, opportunities & threats (SWOT) effectively?
3:36 – How to identify product and market gaps among competitors.
4:26 – How do you turn your competitor insights into action plans and differentiate your business?
5:00 – Why is continuous monitoring of the competitive landscape essential for long-term success?
5:37 – Key takeaways: turn raw market information into a sustainable strategic advantage.
💡 Read the full guide:
https://www.allied.vc/guides/5-steps-for-competitive-landscape-analysis
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Allied VC (https://www.allied.vc) is Western Canada’s largest angel syndicate, investing in early-stage technology startups across Canada and the USA.
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🔍 Welcome to Allied Explains — your shortcut to smarter startup strategy & investor insights.
📊 Ready to map your market and beat your competition? Start here: https://www.allied.vc/explains