How to Get Your First Customers | Startup School

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YC Partner & Former Head of Growth at Airbnb, Gustaf Alströmer, gives tactical advice to answer the question: how do I get my first customers? Gustaf will cover this topic for all kinds of companies – whether you’re B2B or B2C.

Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs

Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – Introduction
00:20 – Outline
00:44 – Do things that don’t scale
03:40 – Founders should learn how to do sales
08:45 – The sales funnel
13:50 – Charging your first customer
15:24 – Working backwards from your goal
19:51 – Summary

#startup #tech #entrepreneur

Date: November 27, 2025

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