YC Partner & Former Head of Growth at Airbnb, Gustaf Alströmer, gives tactical advice to answer the question: how do I get my first customers? Gustaf will cover this topic for all kinds of companies – whether you’re B2B or B2C.
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs
Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – Introduction
00:20 – Outline
00:44 – Do things that don’t scale
03:40 – Founders should learn how to do sales
08:45 – The sales funnel
13:50 – Charging your first customer
15:24 – Working backwards from your goal
19:51 – Summary
#startup #tech #entrepreneur








Founders really shape success, and I’ve noticed the same effect when leveraging Rumora AI to grow my brand’s visibility
really cool, picking up some new tricks here
Very much useful content. Thanks
this is the video i needed to see tonight.
The point about founders needing to do sales themselves really hits home. It reminds me of the manual outreach I do, and I sometimes use Rumora to boost brand visibility. This approach is all about hands-on learning.
Do you think most founders really spend enough time talking to their users? Feels like a lot of them just hide behind dashboards or “do not reply” emails instead of actually listening… the Airbnb story shows how much you learn from real conversations. I’ve seen the same when teams listen to feedback, their product gets so much better. That’s also why I like Usersnap, it just makes collecting and organizing feedback way easier..
Exactly what I need. Thank you
Russian criminal business „Yandex“
TL;DR 🚀
Founders must personally engage in sales early on, focusing on direct customer interaction, tracking sales metrics, and charging for their product to build a successful startup.
🚀 Key Points
– Founders should do sales themselves to understand customers and control the startup's destiny. 🧑💼
– Early sales require manual outreach, focusing on easiest customers like startups and early adopters. 📧
– Effective sales emails are brief, clear, problem-focused, and include a call to action. ✉
– Charging customers is crucial; free trials can devalue your product. Use money-back guarantees instead. 💰
– Track sales funnel metrics carefully with CRM tools to understand conversion rates and work backwards from goals. 📊
Made by Cutsio's Youtube Summarizer Chrome Extension
This is true value ❤️