How Zepto Became India’s Fastest Growing Startup

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Imagine ordering groceries and having them show up at your doorstep in just 10 minutes. That’s the promise of Zepto, the fastest growing e-commerce company in India. In this episode of How To Build The Future, Garry sits down with Aadit Palicha, the co-founder and CEO of Zepto, to discuss how they got started in a Whatsapp group, what it’s like going up against incumbents like Amazon and Zomato and how the future of e-commerce is changing in the age of intelligence.

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Chapters (Powered by https://chapterme.co/) –
00:00 – Intro
01:33 – Customer Backward
03:02 – Jared Friedman
06:03 – Kirana
08:58 – Do Things That Don’t Scale
11:05 – Dark Store
14:51 – Bumps
19:36 – Other Options
21:38 – Product Market Fit
24:06 – Is Zepto A Success?
27:58 – Unique Advantages
29:53 – Vision
33:43 – AI
37:02 – Advice

Date: April 18, 2025

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