People talk about it like it’s some fantasy,
but in this digital era… it’s not.
It’s just business.
Think about it this way:
When investors in real-estate make passive income:
What they do is they create an asset that other people pay to use.
They don’t have to be in the room when people are experiencing and paying for their real estate.
Today, we do the exact same thing…
We jsut swapped “property” for “d𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴”.
𝗜 𝗰𝗮𝗹𝗹 𝗶𝘁 “𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲”.
It’s when you take your current “expertise” that people are already paying you for
(whether it’s your client or your employee),
and package it into something people can buy without booking your time:
An eBook. A course. A membership.
🔹 Instead of a property… You have a digital product.
🔹 Instead of tenats… you have buyers.
🔹 Instead of rent checks… you get sales notifications.
Once it’s set up, it runs quietly in the background
while your job is to keep improving it, growing it, and launching more of it.
Plus, the best part?
Is that you can build the whole thing with just a laptop, Wi-Fi, and a little creativity.
So it’s more doable today than ever.
