Kupas Tuntas: Marketing vs. Branding, Mana Lebih Penting?! | Marketin Talks with Yasa Singgih

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Di era 2014-2016, brand lokal Men’s Republic bikinan Yasa Singgih itu… terkenal banget! Tapi, beberapa tahun kemudian, performanya terus menurun. Men’s Republic telat berbenah. Alhasil, Yasa pun mutusin buat lahir kembali alias ngelakuin rebranding. TAPI, at the same time, Yasa pun udah “terlanjur” bikin bisnis lain; sebuah bisnis agency yang fokus ke marketing, branding, dan advertising, bernama BUZZLE.

Yap! Berkat pengalamannya di dunia bisnis, BUZZLE ini pun sekarang udah berhasil nanganin lebih dari 100 brand. Dan di Talks kali ini, kita bakal segera gali cerita perjalanan Yasa sekaligus perspektifnya soal bisnis, branding, marketing, sekaligus advertising—based on his 11+ years of experience. So, if you want to know more about this, just keep watching this video and… ENJOY! xD

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🔖 Chapters
00:00 – Intro
02:46 – Yasa Singgih: From Men’s Republic to Buzzle
08:26 – Men’s Republic: The Problems and Decline
12:25 – From Men’s Republic to Republic: The Rebranding Story
14:16 – Understanding the Evolving Market and Consumer Behavior
18:22 – Branding vs. Marketing: Yasa Singgih’s Definition
21:17 – Branding vs. Marketing: Which Should Come First?
22:28 – Brand Building for Marketers: Principles and Contributions
23:43 – Brand Building: A Simple Step-by-Step Guide
27:55 – Yasa Singgih as a Leader and Marketer
29:50 – Yasa Singgih’s Framework: Knowledge vs. Wisdom
36:36 – Branding, Marketing, Advertising, and Selling
41:50 – Balancing Branding and Marketing
48:57 – How to Define the Best Marketing Strategy
53:38 – Crafting Brand’s Legacy
55:13 – Closing Statement: Dear Marketers…