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Rory Sutherland explains the real reason expensive hotels have doorman and the real reason may shock you!
The doorman fallacy highlights the hidden costs of short sighted decision making.
Sutherland is a leading marketing expert.
#fiancee #marketing #money
Date: October 18, 2024
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So this perfectly explains what DOGE is doing and how the damage will only be seen afterwards over a long long time.
DOGE is doing this to America
For me personally, the timing of this video showing up in my recommended couldn't have been better, having just read about the idiot DOGE department mass firing going on, it's literally the same thing happening: firing the doorman to pinch the bottom line. The problem in this case, they've ended up firing the people who work and clean up our nuclear-related things. Weapons, factories, reactors, clean-up sites… all just getting hamfistedly downsized by idiots who don't even know what they're cleaving.
People need to proofread the ai generated captioning. It wrote 'rat creates', instead of 'rack rates have fallen by 50%' because the ai is too stupid to know what rack rates are.
Consultants find ways (usually at the expense of someone at the lower end of the hierarchy) to justify their wage/cost.
Doormen are fancy. An automatic door is not. If you have an automatic door people will view your hotel the same way they view Walmart. Your primary clientele will become people looking for a bargain. Your prices will go down or your rooms will remain vacant. Then you won't be able to afford to pay a doorman. There's something to be said for luxury pricing and the operational room it provides.
The new automatic door is AI, before that it was outsourcing, before that it was robotics, and so in and so on.
Nothing changes.
This guy is like the people who don't have a clue what the doorman does. I offered to help him. He doesn't respond, so I rescinded the offer.
This is why outsourcing, i.e. replacing a company employee with a person working for another company that has a service contract, is so bad, regardless of whether you are doing to save money or to be able to change those people more easily or to focus on your core business. People learn to know each other and their needs and can help each other in their work and smooth out the areas near the edge of their responsibilities. When you stick a business contract or two between people and diverge their loyalties and liabilities, they are only going to do what they have to and how their outside boss tells them. It'll create needless friction at and has matters falling in the cracks that form against that hard border. A janitor/supervisor/whatever does more than change lightbulbs: they're a helping hand, muscle, a person who learns to see problems before their occur, who knows everyone, has eyes and a presence, etc., and because they are not working on some outside schedule, they can work together with the rest of the employees and accommodate their needs.
Procurement and logistics….the biggest bunch of self righteous prats any business ever has.