Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin

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00:00 Intro
02:00 The real meaning of marketing
05:41 Stop making average C**p!
10:25 How to get your idea to spread
14:12 How to choose the right product to launch
18:09 Why we struggle to share our story with customers
26:40 The RIGHT way to pick an audience for your product
30:02 The framework to find your target audience
37:15 How to make people feel connected to your story
42:09 Authenticity is a LIE! (Don’t Do It)
45:10 How to convert your customers to True Fans
54:55 Start small and grow big!

About the video
Today’s guest is Seth Godin, aka the Godfather of Marketing—a bestselling author of 18+ books, founder of altMBA, and a Hall of Fame marketer with one of the most popular marketing blogs in the world. In today’s episode, he shares the 5 steps of marketing anyone can apply to build a successful business