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00:00 Intro
02:00 The real meaning of marketing
05:41 Stop making average C**p!
10:25 How to get your idea to spread
14:12 How to choose the right product to launch
18:09 Why we struggle to share our story with customers
26:40 The RIGHT way to pick an audience for your product
30:02 The framework to find your target audience
37:15 How to make people feel connected to your story
42:09 Authenticity is a LIE! (Don’t Do It)
45:10 How to convert your customers to True Fans
54:55 Start small and grow big!
About the video
Today’s guest is Seth Godin, aka the Godfather of Marketing—a bestselling author of 18+ books, founder of altMBA, and a Hall of Fame marketer with one of the most popular marketing blogs in the world. In today’s episode, he shares the 5 steps of marketing anyone can apply to build a successful business
8:50…how does somebody do THAT? ….right as I’m stoked to hear Seth’s answer…an ad! 🤣 😂 😜
This was awesome !
Thanks for breaking it down clearly.
45:40 Finally asks a deeper question that weve been wondering since the beginning.
2 out of 8 in our office has android, all the rest iPhone. And their struggle for charger😅
Even if you have an amazing product, you still need an audience. You can have the greatest thing that nobody knows about or you can sell anything with great marketing. He has a following already and that’s how he can get attention. Myself on the other hand does not. We could have the same product and he wins 100% of the time.
I dont agree with him saying to NOT BE AUTHENTIC….. being authentic means being real, being genuine, and that is the way….always….
The Story ❤
uff, I thought I was the only one who had trouble with this "being authentic" thing – what does it even mean – I prefer being professional and emphatetic – imagine you're going to a doctor and he looks at your chart and says something like – nothing can be done, get out, you are waisting my time… we aren't all saints and life is not a sitcom
I'm sort of dissappointed that you didn't go deeper in certain topics that he was talking about. When he mentioned the shortage of things to talk about.. that's absolutely gold. It's pure gold. And you just wanted to talk about what you want to talk. It's a shame