Join us for this episode with Misikir Mulugeta, Commercial Strategist and Business Consultant, and one of the leading figures in Ethiopia’s marketing sector, known for his expertise in the beverage and FMCG industries.
In this episode, we had a conversation with Misikr about: How it all started, Roles at BGI, Coca Cola and DHL, The Ethiopian Marketing Industry and Creativity, The Making of Campaigns, Business Strategy, People, Leadership, Personal Growth, and much more.
More from our partners:
Dashen Bank
Website: https://dashenbanksc.com
Telegram: https://t.me/DashenBankEthiopia
Noah Real Estate
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thereliable.tech
GIZ:
https://www.giz.de/de/downloads/giz2023-en-private-sector-development-in-ethiopia.pdf
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Mentioned Book : https://www.amazon.com/dp/B09RY3DNBP?ref=cm_sw_r_ffobk_cp_ud_dp_CC7XZJ2VEMMDWBBEZ6PJ&ref_=cm_sw_r_ffobk_cp_ud_dp_CC7XZJ2VEMMDWBBEZ6PJ&social_share=cm_sw_r_ffobk_cp_ud_dp_CC7XZJ2VEMMDWBBEZ6PJ&bestFormat=true
00:00 – Introduction
02:52 – opening
04:15 – Defining moment
06:48 – Marketing as a science (Coca Cola)
11:24 – Working at Big Positions at Big companies
14:52 – Misconceptions on marekting
34:42 – Setting up a marketing team
37:43 – Marketing campaigns process from start to finish
43:57 – What is a successful campaign
56:37 – Distribution
01:06:42 – Experience in other countries
01:09:38 – Marketing strategies
01:25:41 – Data driven Vs story telling
01:31:58 – Product testing
01:53:03 – Product placement
01:58:58 – Consultancy
02:08:59 – Challenges
02:14:01 – Managing stress
02:18:22 – Rundown questions
02:29:57 – Aspirations
02:33:00 – Life wisdom
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The Man! i had an opportunity to work with misikir, he is a courageous, passionate marketer with deep experience!!!! Great leader!!!!
The best Media in Ethiopia.🎉
I am writing to express my profound appreciation for your most recent interview episode. The guest provided an exceptionally clear and insightful explanation of marketing strategies and offered a refreshing perspective on career development, which I found highly valuable.
As a professional currently working within the coffee industry, I actively seek out content that offers depth and actionable knowledge. I have often found myself listening to interviews that focus heavily on general entrepreneurial narratives. This specific episode was a welcome change of pace, and I felt I was truly listening to the right expert providing substantive analysis.
The quality of the conversation was outstanding, and it reinforced the reason I am a loyal follower of your podcast.
I would strongly advise inviting more individuals with this level of specific expertise and intellectual depth in future episodes. Thank you once again for delivering such high-caliber and relevant content.
What an impressive episode!!
Huge thanks to the exceptional Misikir Mulugeta & the hosts as well kenane and …..
መሪ ፖድካስት በጣም ጥሩ ስራ እየሰራችሁ ነው፡፡ የምትጋቡዟቸው ሰዎችም በጣም ጥሩና ሊያስተምሩም የሚገባቸው አዋቂዎች ናቸው፡፡ ነገር ግን ለአድማጭ የሚተላለፍ ፖድካስት ስለሆነ የተጋበዙት እንግዶች ሊያወሩ የጀመሩትን ነገር በተመሳሳይ ቋንቋ ለሰው በሚገባ መልኩ መግለጽ ቢችሉ መልካም ነው፡፡ በመሀል የሚገቡ ቴክኒካል የሆኑ የአነጋገር ቋንቋና የአገላለጽ ስልቶች ሁሉም አድማጭ በእኩል እንዳይረዳ ያደርጋሉ፡፡ አመሰግናለሁ
Well done! This is what I call a marketing powerhouse👍
The Lion Beer ad was so confusing that beer ads came out after that.
Tigabu demtseh aysemam ke mayku bzu atrak
Wow!
ኮካኮላ እውነትም ስህተት ለጀማሪ የምፈቀድበትና ሰዎች የአቅማቸው ጥግን የሚሞክሩበት ተግባራዊ ትምህርት ቤት ነው። ለ7 አመት ሰርቼበታለሁ ብዙ ጥሩ ነገሮቼን ካገኘሁባቸው ቦታዎች አንደኛው ነው 8:57