Marketing isn’t a Cost, It is an Investment. – Misikir Mulugeta – S13 Ep150

Join us for this episode with Misikir Mulugeta, Commercial Strategist and Business Consultant, and one of the leading figures in Ethiopia’s marketing sector, known for his expertise in the beverage and FMCG industries.

In this episode, we had a conversation with Misikr about: How it all started, Roles at BGI, Coca Cola and DHL, The Ethiopian Marketing Industry and Creativity, The Making of Campaigns, Business Strategy, People, Leadership, Personal Growth, and much more.

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00:00 – Introduction
02:52 – opening
04:15 – Defining moment
06:48 – Marketing as a science (Coca Cola)
11:24 – Working at Big Positions at Big companies
14:52 – Misconceptions on marekting
34:42 – Setting up a marketing team
37:43 – Marketing campaigns process from start to finish
43:57 – What is a successful campaign
56:37 – Distribution
01:06:42 – Experience in other countries
01:09:38 – Marketing strategies
01:25:41 – Data driven Vs story telling
01:31:58 – Product testing
01:53:03 – Product placement
01:58:58 – Consultancy
02:08:59 – Challenges
02:14:01 – Managing stress
02:18:22 – Rundown questions
02:29:57 – Aspirations
02:33:00 – Life wisdom

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