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https://www.salesforce.com/marketing/
https://www.salesforce.com/marketing/ai/ai-agents-for-marketing/
https://www.salesforce.com/marketing/ai/agentic-marketing-guide/
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Hey @Salesforce, I've been keeping up with yesterday's keynote. It was made pretty clear that there's the possibility to deploy BUs, CJs and DEs from MCE to Data 360 / Agentforce Marketing, but there are still some pretty important questions lingering.
1) It's not entirely clear whether ExactTarget is going to be phased out or—aside from the option to migrate what's already in ExactTarget—what its role will be going forward from February onwards.
2) Does it still make sense to build new CJs in ExactTarget, or should we be deploying the existing ones and moving everything new over to CRM from here on out?
3) What happens to our existing Automations?
4) Are AMPScript and SQL going to be completely dropped? From what I can see, there doesn't seem to be a code editor interface in Agentforce Marketing. Will it no longer be possible to do specific customizations that go beyond just merging fields through the UI?
Thank you
wonder who cares about agentic email – would anyone check back after a day when an agent is responding with the wrong answer?!?? Its bad enough that realtime agents hallucinate, now we have to wait for a day to know that an email agent is hallucinating?!? would be interested in seeing how many customers purchase a product because an agent is responding to an email when world is talking about realtime agent responses. I wonder who ever at thought its a good idea! 🙂