By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
0:00 Introduction To New Balance
0:45 How New Balance Has Shifted Perceptions Of The Brand
2:11 New Balance’s Relationship With Brand Ambassadors
4:37 New Balance’s Advantages
6:17 New Balance’s Cultural Capital
8:29 What New Balance Needs To Do To Stay Relevant
Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/06/24/how-new-balance-went-from-dad-shoe-to-scoring-the-no-1-nba-draft-prospect/
Correction: Chris Furse is the Chief Client Officer at VML, not a strategist.
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Notice yall didn’t say kawhi Leonard for star athletes, feels like yall went outta ur way not to mention him in most this video only at the very last😂😂😂 didn’t show homie once, feels like a message is being sent 😂.
Interesting one mentions the actual merit and quality of of shoes in modern marketing ?
anyone wear 1906r for working in retail/long time standing? any reviews?
Pinterest mood board which also helped capture the attention of a certain demographic.
Lol say what you want its a "dad shoe" i refuse to buy them. Theyre ugly Adidas all the way.
I’m 30yrs old and when I was growing up in Jamaica 🇯🇲 in the 2000s during the time of Britney Spears, 50cent and Bow wow everyone in my neighborhood had new balance shoes, timbaland, Fu-bu, roca wear man those were the days 😂
New Balance quality is just so so.
New balance is garbage
New Balance did NOTHING. Gen Z black kids and TikTok copycats drove this change 100%. It's a trend until Jordan's become popular again
To be fair , new balance 5 year woth liverpool far more memorable than nike 5 years