New Balance’s Marketing Masterclass: How Killing The ‘Dad Shoe’ Image Won Them The Gen Z Market

0 views
0%



By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.

0:00 Introduction To New Balance
0:45 How New Balance Has Shifted Perceptions Of The Brand
2:11 New Balance’s Relationship With Brand Ambassadors
4:37 New Balance’s Advantages
6:17 New Balance’s Cultural Capital
8:29 What New Balance Needs To Do To Stay Relevant

Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/06/24/how-new-balance-went-from-dad-shoe-to-scoring-the-no-1-nba-draft-prospect/

Correction: Chris Furse is the Chief Client Officer at VML, not a strategist.

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

From:
Date: September 19, 2025
Marketing #streetwear assets billionaires business Capital Markets Coco gauff Cooper Flagg Dad shoe entrepreneurship equity Finance financial Forbes Forbes Digital Forbes Magazine Forbes Media income Investing Millionaires mutual funds net worth new balance personal finance Revenue Richest People Shohei Ohtani sponsorship technology wealth building wealth management

Related videos

Show more related videos

43 thoughts on “New Balance’s Marketing Masterclass: How Killing The ‘Dad Shoe’ Image Won Them The Gen Z Market”

  4. Fashion as at will employment have a commercial setting and assigned seating for the code/ to-do list that is provided for per person and should be the yearly salary. Administrative duties comes with code for corporation and maybe dean and licensing code for work to complete. Tell a industry to try code

Leave a Reply