Paperboat Marketing Strategy | FMCG Industry | Paperboat vs Real Juice | Kshitiz Sanghi #marketing

•In 2009, Paper Boat set sail in the competitive cold drink and juice market.

•Introduced unique flavors like Aamras, jaljeera, and thandai, standing out from mainstream options.

•Leveraged strong taste memories associated with traditional drinks in the minds of Indian consumers.

•Innovated packaging with pear-shaped pouches, offering a hands-on, squeeze-to-drink experience.

•This not only visually distinguished the brand but also fostered authenticity and naturalness.

•The combination of distinctive flavors and innovative packaging made Paper Boat a consumer favorite.

•Created a lasting impact on the beverage landscape, rocketing into the hearts of consumers. 🚀

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