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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
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https://amara.org/v/C9F6/
Date: November 26, 2012
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awesome talk!! thank you so much for uploading it!
I just adore him
Amazing presentation
Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
My way of marketing is here. seems easier http://aspir.link/c1/?da=nh631&t=
very useful info and can apply on work
🙂
boring… for college educated ppl.. you have learnt it from of principles of marketing
Quiet interesting origin and introduction to Marketing.