Save Your Startup, Unleash Your Golden Shadow

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Startups rarely die from market wounds—they implode under fractures in the founder’s psyche. Carl Jung called the hidden brilliance inside that darkness the “Golden Shadow,” and mine almost leveled my startup, Posterous. This is the four-step playbook I forged for turning that inner saboteur into rocket fuel.

4:37 Save your startup
7:44 Unleash your Golden Shadow

I’m Garry Tan, President & CEO at Y Combinator. I was an engineer, designer and product manager who turned into a founder and investor, and now I want to help you in your journey to build technology that changes the world. These videos are about helping people build world-class teams and startups that touch a billion people.

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From:
Date: June 12, 2025

22 thoughts on “Save Your Startup, Unleash Your Golden Shadow

  1. I was surprised and happy to see this video from you. I took notes from YC on how to do things related to startups, but never felt like I belong there. Mostly because I think the inner journey is as important as the outer journey when building something. Since my startup relates to that, I couldn't see the connection. Today I did. Inner work is definitely a strategic decision. Happy to see we align on that!

  2. I appreciate the focus on self-awareness, but I’d love to see more on how team dynamics and external factors interact with personal growth. How do you balance introspection with execution and collective responsibility?

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