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The Shay Mitchell Skincare for kids controversy is very interesting. because Shay Mitchell is an actress and influencer, and she’s facing a ton of backlash right now for her new brand, Rini, that sells skincare products for kids. right, and Currently, all the items on the site, they’re various face masks, and the listings say that they’re for kids as young as four years old, though that also is There have been multiple reports saying that the descriptions previously said for kids as young as three. and the marketing, it’s clearly meant to target kids that young. You have images on the site showing little kids, essentially toddlers, with masks on. you know some of the masks They’re even meant to look like animal faces, including a dog, a panda, a unicorn, and in a video announcing the line you had Shay saying that she came up with this because she has two young kids who are always curious and interested when they see her doing her skincare routines. But, I tried to find her a sheet mask online. And the ingredients in these masks are crazy. They’re actually shouldn’t be used for kids at all. And then the same was true for all of the makeup. and Shay also writing that, “kids are naturally curious, and instead of ignoring that, we can embrace it.” saying, “with safe, gentle products parents can trust, and sweet moments that bring us closer.” But the response, I mean, it’s been overwhelmingly negative. And when Shay announced the brand to her 35 million followers, you had people calling the line disappointing and dystopian. right, And that is, others wrote things like, “teaching young girls from a very sensitive age, and they need things to be and feel prettier, like they are not enough is disturbing. Do better.” “just because they want to do what mommy does doesn’t mean they should.” right, with the Rini brand also having its own social pages. The outrage has been over there as well. with People adding, “let kids be kids like just why is this needed.” and “stop targeting children. Is this even legal?” saying, “No child that age should have the burden of a beauty routine.” now For her part, Shay did previously say that the brand, “isn’t about beauty. It’s about self-care, about teaching her kids that taking care of themselves can be fun, gentle, and safe.” But at least based off of the comments, That is not the message that people are getting from this. right, And among those you even have dermatologists arguing that at best these products are just not necessary. because as far as you know, what’s in these masks? They’re hypoallergenic, vegan, and fragrance free. And depending on which one you buy, it has things like aloe vera, vitamins B12 and E and more. but With that, you’ve got dermatologists speaking out, including one who talked to the Today Show saying that kids’ skin is already balanced on its own and already very healthy and resilient. so You know, while aloe vera might be good after sun exposure, all these vitamins are just not needed or really proven to do much for them, especially when applied topically. with her adding, “If we’re already potentially pushing the agenda that kids skin needs to be fixed, then we’re potentially highlighting imperfections for kids at a really young age, it’s kind of blurring the lines of self-care and promoting this idea that their skin is not already perfect.” but also, you know, with this that the backlash has not been universal. you’ve also had some people who think that the backlash here is overblown. It’s no different from letting your kids play with nail polish or kids make up set. and then with all that, some noting that amid the Sephora kids craze, other brands are actually making similar products to these. with some questioning why Shay has become kind of the face for this when she’s not the first person to sell kids focused skincare. and So with all this, like everything that we cover on the show, I definitely would love to know your opinion, but especially with this one. If you are a parent, I’d love to know your thoughts.
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Produced by: Cory Ray, Philip DeFranco
Edited by: James Girardier, Maxwell Enright, Julie Goldberg, Christian Meeks, Matthew Henry
Art Department: William Crespo
Writing/Research: Maddie Crichton, Philip DeFranco
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#ShayMitchell #Beauty #Skincare
Just because you could, doesn't mean you should
"The ingredients in these masks are crazy. They actually shouldn't be used for kids at all."
GASP! Stuff made for ADULTS shouldn't be used for kids!? Who knew? 🙄🙄
Honestly who's teaching their kids about skincare routines at the age of THREE/FOUR?!? My mom started teaching me about skincare when i hit puberty at 11 because PIMPLES.
Was i curious about my mom's skincare routine as a kid? Yea. For like 5 minutes. She used to use the old Olay moisturizer at night. I remember her putting the TINIEST bit on my nose & that was enough to satisfying my curiosity.
Personally? If you want to do the whole "play pretend & be like mommy" why not use the kids bubble bath stuff, pour some in the sink, & put the bubbles on your kids face?
That's what i used to do. But i used to pretend to shave like my dad 😅 They take the blade out of the razor & i used to "shave" the bubbles off my face. 😂
yall this is way overblown. kids get curious about stuff. i think people get way too aggravated when they hear anything to do with children and then dont actually think things through.
i actually applaud this person’s perspective on childrearing. she saw an opportunity to bring smth to kids that they are showing her they want to experience and GAVE IT TO THEM. a parent’s duty is to make sure the path the child wants to go down is as safe as possible, and to be honest abt where paths might lead. but in the end children are their own people.
I know this isnt how most people feel. But like the masks are dumb and wasitful. Those sheet masks are already shit for the envierment. There are lots of alternatives to sheet masks that are not as bad for your kids skin.The derm was right tho kids skin is synsitive, they dont need any of those vitamin, it could cause damage. Idk how people arnt seeing the conection with image issues. Yes this will cause image issues in kids. Probably not all of them. Skin care is not the same as what sheet masks are for. They are considered "skincare" in the sence of oh god please dont let my skin look older then a 20 year old. Thats the whole point.thats what the marketing around sheet masks are for. Not this will clear your acne.
I have a son, so not really his interest so far. He enjoys mud on his face. But if he got curious and wanted to be like mommy (which he has a lot), this is a fun way to keep his interests encouraged, and also have bonding time. I don’t see why this is such a big deal unless the people complaining literally feel an uncontrollable impulse to degrade their kids?? Just be human. Encourage curiosity in your kids, and make that curiosity safe and fun
Hey… ANYONE WHO SEES THIS AND IS SMARTER THAN MY STONED ASS! Here's a multi million dollar idea for these people. Wanna be like mommy masks? Make em with just some water and aloe vera. Sell em for like $5. Or something that extremely undercuts the competition. Make sure you cover your end. Promote… just like mommy but without the nonsense! Some other marketing suff about the cooling sensation and the all natural ingredients. Why it's cheaper, better, and SAFER!
Edit… does this sound like a good idea or am I just too high?
I have a child and she's always wanting to do a mask with me and I literally see nothing wrong with this. My kid has a bunch of kids makeup and how is this any different from that. The mask doesn't seem to have anything bad in it and as long as you explain to your child that its just a fun thing to do to help stay healthy instead of making it about beauty standards then I think your kid would be just fine.
I think it's summarized well by "teaching young girls" thing when it's not marketed to girls nor to moms with daughters specifically. The outrage is justified but I'm pretty sure this isn't the target who deserves it. Come on, a mommy and me aloe chill time mask bundle and sparkly face paint that won't make your kid blind, that's the one we're going for? Why?
Self care translates to 'stop being poor and ugly and having problems' any time I hear a rich person say it. Maybe thats just my bias. Salt and eat them moneybags"