Shay Mitchell Selling Skincare to 3-Year-Olds

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The Shay Mitchell Skincare for kids controversy is very interesting. because Shay Mitchell is an actress and influencer, and she’s facing a ton of backlash right now for her new brand, Rini, that sells skincare products for kids. right, and Currently, all the items on the site, they’re various face masks, and the listings say that they’re for kids as young as four years old, though that also is There have been multiple reports saying that the descriptions previously said for kids as young as three. and the marketing, it’s clearly meant to target kids that young. You have images on the site showing little kids, essentially toddlers, with masks on. you know some of the masks They’re even meant to look like animal faces, including a dog, a panda, a unicorn, and in a video announcing the line you had Shay saying that she came up with this because she has two young kids who are always curious and interested when they see her doing her skincare routines. But, I tried to find her a sheet mask online. And the ingredients in these masks are crazy. They’re actually shouldn’t be used for kids at all. And then the same was true for all of the makeup. and Shay also writing that, “kids are naturally curious, and instead of ignoring that, we can embrace it.” saying, “with safe, gentle products parents can trust, and sweet moments that bring us closer.” But the response, I mean, it’s been overwhelmingly negative. And when Shay announced the brand to her 35 million followers, you had people calling the line disappointing and dystopian. right, And that is, others wrote things like, “teaching young girls from a very sensitive age, and they need things to be and feel prettier, like they are not enough is disturbing. Do better.” “just because they want to do what mommy does doesn’t mean they should.” right, with the Rini brand also having its own social pages. The outrage has been over there as well. with People adding, “let kids be kids like just why is this needed.” and “stop targeting children. Is this even legal?” saying, “No child that age should have the burden of a beauty routine.” now For her part, Shay did previously say that the brand, “isn’t about beauty. It’s about self-care, about teaching her kids that taking care of themselves can be fun, gentle, and safe.” But at least based off of the comments, That is not the message that people are getting from this. right, And among those you even have dermatologists arguing that at best these products are just not necessary. because as far as you know, what’s in these masks? They’re hypoallergenic, vegan, and fragrance free. And depending on which one you buy, it has things like aloe vera, vitamins B12 and E and more. but With that, you’ve got dermatologists speaking out, including one who talked to the Today Show saying that kids’ skin is already balanced on its own and already very healthy and resilient. so You know, while aloe vera might be good after sun exposure, all these vitamins are just not needed or really proven to do much for them, especially when applied topically. with her adding, “If we’re already potentially pushing the agenda that kids skin needs to be fixed, then we’re potentially highlighting imperfections for kids at a really young age, it’s kind of blurring the lines of self-care and promoting this idea that their skin is not already perfect.” but also, you know, with this that the backlash has not been universal. you’ve also had some people who think that the backlash here is overblown. It’s no different from letting your kids play with nail polish or kids make up set. and then with all that, some noting that amid the Sephora kids craze, other brands are actually making similar products to these. with some questioning why Shay has become kind of the face for this when she’s not the first person to sell kids focused skincare. and So with all this, like everything that we cover on the show, I definitely would love to know your opinion, but especially with this one. If you are a parent, I’d love to know your thoughts.

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Produced by: Cory Ray, Philip DeFranco
Edited by: James Girardier, Maxwell Enright, Julie Goldberg, Christian Meeks, Matthew Henry
Art Department: William Crespo
Writing/Research: Maddie Crichton, Philip DeFranco
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