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The Shay Mitchell Skincare for kids controversy is very interesting. because Shay Mitchell is an actress and influencer, and she’s facing a ton of backlash right now for her new brand, Rini, that sells skincare products for kids. right, and Currently, all the items on the site, they’re various face masks, and the listings say that they’re for kids as young as four years old, though that also is There have been multiple reports saying that the descriptions previously said for kids as young as three. and the marketing, it’s clearly meant to target kids that young. You have images on the site showing little kids, essentially toddlers, with masks on. you know some of the masks They’re even meant to look like animal faces, including a dog, a panda, a unicorn, and in a video announcing the line you had Shay saying that she came up with this because she has two young kids who are always curious and interested when they see her doing her skincare routines. But, I tried to find her a sheet mask online. And the ingredients in these masks are crazy. They’re actually shouldn’t be used for kids at all. And then the same was true for all of the makeup. and Shay also writing that, “kids are naturally curious, and instead of ignoring that, we can embrace it.” saying, “with safe, gentle products parents can trust, and sweet moments that bring us closer.” But the response, I mean, it’s been overwhelmingly negative. And when Shay announced the brand to her 35 million followers, you had people calling the line disappointing and dystopian. right, And that is, others wrote things like, “teaching young girls from a very sensitive age, and they need things to be and feel prettier, like they are not enough is disturbing. Do better.” “just because they want to do what mommy does doesn’t mean they should.” right, with the Rini brand also having its own social pages. The outrage has been over there as well. with People adding, “let kids be kids like just why is this needed.” and “stop targeting children. Is this even legal?” saying, “No child that age should have the burden of a beauty routine.” now For her part, Shay did previously say that the brand, “isn’t about beauty. It’s about self-care, about teaching her kids that taking care of themselves can be fun, gentle, and safe.” But at least based off of the comments, That is not the message that people are getting from this. right, And among those you even have dermatologists arguing that at best these products are just not necessary. because as far as you know, what’s in these masks? They’re hypoallergenic, vegan, and fragrance free. And depending on which one you buy, it has things like aloe vera, vitamins B12 and E and more. but With that, you’ve got dermatologists speaking out, including one who talked to the Today Show saying that kids’ skin is already balanced on its own and already very healthy and resilient. so You know, while aloe vera might be good after sun exposure, all these vitamins are just not needed or really proven to do much for them, especially when applied topically. with her adding, “If we’re already potentially pushing the agenda that kids skin needs to be fixed, then we’re potentially highlighting imperfections for kids at a really young age, it’s kind of blurring the lines of self-care and promoting this idea that their skin is not already perfect.” but also, you know, with this that the backlash has not been universal. you’ve also had some people who think that the backlash here is overblown. It’s no different from letting your kids play with nail polish or kids make up set. and then with all that, some noting that amid the Sephora kids craze, other brands are actually making similar products to these. with some questioning why Shay has become kind of the face for this when she’s not the first person to sell kids focused skincare. and So with all this, like everything that we cover on the show, I definitely would love to know your opinion, but especially with this one. If you are a parent, I’d love to know your thoughts.
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Produced by: Cory Ray, Philip DeFranco
Edited by: James Girardier, Maxwell Enright, Julie Goldberg, Christian Meeks, Matthew Henry
Art Department: William Crespo
Writing/Research: Maddie Crichton, Philip DeFranco
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#ShayMitchell #Beauty #Skincare
Kids don't need skin care just face wash and sunscreen ✌🏻
What's wrong with people like her??!
We're not ok for movies, shows, animes and games targeted at adult audience because we want to protect the kids but we're ok with pushing beauty products that has an entire mafia business exploiting women's doubts about themselves, now they're targeting kids too, will the politicians speak up or will they turn a blind eye
If it really was about self-care then I have this wonder invention for you to try; coconut butter. This is a naked cash grab done by appealing to the least intelligent people in our societies.
I have 2 nieces that are obsessed with the makeup I do. They love the colors. They love the glitter. They want it all. They are both under 10 so I've never done more then add some shimmer to their eyelids and cheeks when their mom says its okay. (Or face paint for Halloween.)
But they also see how much I relax and how comfortable I feel after skincare and they want that to.
One thing I would love to find is just facemasks/sheets where I can add ingredients myself, like just water or maybe a splash of aloe vera. That would be great for them. For them it's not about fixing their skin, it's about having fun and wanting to be a part of something.
I think one of the reasons Shay is getting the brunt of the flak for this is because she positioned herself on social media as a sort of crunchy mom before this product, so there's going to be backlash from the people who follow her crunchy mom posts who see her marketing beauty products for kids as a betrayal. And with how social media pumps outrage fodder to followers, a small handful of crunchy moms can generate enough content to poison Shay's feed and future influence.
I'm 10,000 percent against teaching kids any beauty standard. But this is skin care. Learning to wash and moisturize your face is a valuable routine to learn, i wish i had learned it. Its no different than learning any other hygeine practice like BRUSHING YOUR TEETH. Just washing with soap is too drying… you need specific facial cleanser. And this habit will come in handy when they hit the acne stage.
And the habit to moisturize with things like aloe and vitamins, while certainly not needed when you're 5, is very valuable to have ingrained in you starting around 25. Skin doesn't absorb a lot topically but doing it every day and strengthening that barrier as we lose it with age is just skin health. Yes, healthy skin is beautiful skin (beauty standards were often based originally on health at their root, though they frequently go too far). Does that mean we shouldn't be healthy? White teeth are considered attractive, should we not brush? Should we leave our hair a mess and never brush? Should we over indulge in low quality food because we are rejecting beauty standards, even though that world be bad for our bodies?
She even said, the "beauty" ingredients (like those that reduce wrinkles) typically in adult products are NOT in these products. Sure, do they do much? No, lol… neither do adult masks. But the practice of cleaning and moisturizing is a valuable habit… not like playing with nail polish but more like proper bathing and brushing teeth.
When i was young i wanted to do facials with my mom… and as an adult a 6 year old wanted to do facials with me. Complete with cucumber slices. And tea service. The vibe was "pamper", not "fix my ugliness". It was teaching you to take time to love yourself. Neither I, nor the young girl, were trying to change anything about our skin.
If people want to go after teaching kids they aren't enough, there is an ocean of a society that's doing that all the time, and I'm there fighting that fight right along with you. How about how media only glorifies "desirable" women and that women are only desirable based on a certain >physical< standard (and an unnatural one at that). Or that boys are inferior somehow if they show feelings or communicate? How about giving children homes and parents that teach them to truly love themselves and not internalize others opinions of them or need anyone's particular validation?
How about us going after an economic system that has ingrained in us we aren't good enough unless we are "grinding" every waking second of every day, living to work and never to just enjoy being on this planet, and that the rich are "successful" and "deserving", and the poor must have something deeply wrong and inadequate with them?
I think nearly every aspect of our society teaches us we aren't enough. (And i think that's by design). But i don't think learning personal hygeine… how best to keep your body clean and healthy, is one of them. Unless it's done on a gendered basis (is hers marketed for only girls??? Then fine I'll concede the point). Boys especially need to be catching up in the basic hygeine game.
I honestly think it's because of how she looks that's she's being targeted. She is an influencer who probably has followers because she looks like what Society thinks of as a beautiful woman, and she clearly has put effort into achieving that appearance. So attacking her by presuming that her hygiene products are about beauty and teaching children to be like her, is just yet another layer of misogyny.
I think the worst part of her product line is paying $5 or whatever she is charging for a single use mask that has only a tiny drop of simple ingredients that you can probably have at home for pennies.
Are people actually mad that kids are playing pretend? Do hot wheels make little boys think they need to have a collection of sports cars? Do tea parties get little girls addicted to caffeine? If these products make little girls think they are flawed and need to be fixed, there's a lot more going on than a parent buying skin care for their kids.
It's not about the skin care, it's about having a spa night with your kids. Quality time. You're doing the skincare, they want to do it with you. I think it's sweet.
so who's grooming the kids now?