Skincare for 4-Year-Olds?! Shay Mitchell’s Terrifying New Launch. UGLY BEAUTY NEWS

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From skincare for toddlers to billion-dollar brand dealss…this week’s beauty news is wild.

Shay Mitchell just launched Rini, a skincare line made for kids as young as three. Meanwhile, Hailey Bieber’s Rhode is breaking records after being acquired by e.l.f. Beauty for $1 billion, with its Sephora launch hitting $10 million in just two days.

And if that wasn’t enough, Dua Lipa is teaming up with Augustinus Bader to launch her own skincare line, DUA, powered by a new version of the brand’s iconic TFC8 complex.

In this episode, we’re diving into what these launches say about the state of the beauty industry, the rise of celebrity skincare, and whether kids’ skincare has officially gone too far.

What do you think? Are we okay with kids’ skincare now? Can Rhode’s hype last? And does Dua’s skincare line actually make sense? Drop your thoughts below.

Date: November 10, 2025

24 thoughts on “Skincare for 4-Year-Olds?! Shay Mitchell’s Terrifying New Launch. UGLY BEAUTY NEWS

  1. my whole thing with the baby skin care line is like… skin care products offer solutions to skin problems (like you said). and if your child is having skin problems that demand anything more than moisturizer, you should take them to a doctor not sephora.

  2. I absolutely do not think kids need this. However, kids are out there using drunk elephant and retinol and things that they really shouldn’t!! So I’d rather there be something out there that at least won’t do harm. So yeah, parents should learn to say no but they aren’t. And I think it’s somewhat good that there’s at least a safer option

  3. self care aimed at appearance is largely an antidote – and a valid one – to societal pressures around beauty and aging. it makes us feel better about how we look which makes us feel better in general. thats a completely valid response to those very real standards. but children shouldn’t be feeling those pressures and don’t need to be engaging in self care aimed at improving appearance.

  4. You're not overreacting at that image. If the kid has to endure the discomfort of beauty treatments while their brain is so early in development, it teaches that human to endure discomfort in general on a subconscious level. So that as an adult, they are compliant, and they go along with whatever, even when their intuition/senses tell them they're uncomfortable. Less invasive forms of bodycare have already existed for ages.

  5. This reduces women and girls to their looks and vanity. What about making science kits so your kid can pretend to be their scientist mom? Dystopian seeing all the celebs realize this is this is their last chance for a final cash grab from the peasants before their bunkers await

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