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When sales of Sony’s new waterproof headphones were slow, they decided to put the headphones into water bottles and sell them out vending machines at gyms and indoor pools.
Date: June 8, 2025
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23 thoughts on “Sony’s Genius Marketing Stunt #funfact”
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I still have a walkman portable hand held cd player for for my 10th birthday. 😊
The same Sony that has claimed IP68 protection for their Xperia phones then refused to replace the ones that had water damage? Things have come a long way since then I suppose…
When Sony came up with Walkman, they had to convince their customers that it was smaller than it actually was. It was photographed in a shirt pocket that had been enlarged make it look small.