Startup Business Models and Pricing | Startup School

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YC Group Partner Aaron Epstein talks about different startup business models, how to monetize, and how to price your product. Pricing and monetization is one of the most common questions from founders, and this talk outlines 9 business models as well as highlighting business model lessons from the top YC companies.

Business Model Guide: https://www.ycombinator.com/library/Gh-business-model-guide

Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs

Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – Introduction
00:13 – Outline
00:42 – 9 business models that build billion-dollar companies
02:28 – Business model lessons from the top 100 YC companies
09:42 – Overall lessons
16:06 – 5 pricing insights from top YC companies
29:15 – Story of Segment – How to charge for your product
32:00 – Wrap-up – Key pricing insights

#startup #tech #entrepreneur

Date: December 16, 2022

50 thoughts on “Startup Business Models and Pricing | Startup School

  1. You dealt about the customer's ' willingness to pay ". Then there is a problem of " ability to pay " but of course that is a third world problem. The assumption is that availability of money is not a problem , only allocation is.

  2. Hey Aaron, you mentioned that, as early-stage startups, we should focus on a single business model, something I’ve been told a few times before. Apparently, having multiple business models at an early stage can signal that we don’t know what we’re doing. But what if our model is bi-faceted by design? I’m trying to push for what I believe in, but I keep getting the same feedback. Should I stop being stubborn and listen to this advice?

  3. doesnt 21:38 conflicts with previous video "How to talk to users" and in that video it was mentioned that dont ask customer for solution. They are bad at giving the solution and its your job to ask the right question and find the solution

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