YC Group Partner Aaron Epstein talks about different startup business models, how to monetize, and how to price your product. Pricing and monetization is one of the most common questions from founders, and this talk outlines 9 business models as well as highlighting business model lessons from the top YC companies.
Business Model Guide: https://www.ycombinator.com/library/Gh-business-model-guide
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs
Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – Introduction
00:13 – Outline
00:42 – 9 business models that build billion-dollar companies
02:28 – Business model lessons from the top 100 YC companies
09:42 – Overall lessons
16:06 – 5 pricing insights from top YC companies
29:15 – Story of Segment – How to charge for your product
32:00 – Wrap-up – Key pricing insights
#startup #tech #entrepreneur
This stuff is GOLD!
It's interesting how not inclusive this YC and other accelerators are, everything is software while the world most pressing challenge are climatic and environmental. There are no mentioning to such innovations because all the care about is software that makes money….
I don't like value-based pricing.
I believe that, if you created some value, and then charge to capture that value, you've just destroyed that value.
"When customers complain, but they still pay" = No extra value created.
So, how do you decide how much value to leave for the customer?
Its not about advantage, its about actually creating value in the world – not just transferring value from your customer to you.
Hence, pricing based on your costs seems like the win-win for everyone. (except VCs lol)
Such a helpful video, thank you for sharing your knowledge with others and I.
Basing your market conclusions on a list of YC funded startups… "Brilliant"…
AMAZING AS USUAL !
Man, this was huge!! Thanks for changing my perspective of pricing.
talk about pricing strategies, right? that reminded me of my own journey. tried to tackle case interviews solo, but man, it was way tougher than just reading case books. stumbled onto The Thinksters and they flipped my approach. used to be lost without frameworks, now im at bcg. wonder if their free sessions are still a thing…
Interesting video, however your stats are based on YCombinator funded companies. I’d be curious to see the stats for all funded companies.
How about company who provide a service, like consulting company, do they fall into “usage base” pricing model?