Tất cả các bài truyền thông của các công ty lớn trong 15 phút

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00:00 Mở đầu
00:20 Planned obsolescence
00:39 Loss Leader
01:05 Razor and Blades Business Model
01:25 Vendor Lock In
01:53 Hiệu ứng mỏ neo
02:40 Hiệu ứng chim mồi
03:33 Tái định vị thương hiệu
04:32 Forced Free Trial
05:02 Point-of-Sale
05:39 Nhạc nhẹ
05:49 Blind Taste Tests
06:43 Subliminal Advertising
07:04 Hidden Advertising
07:29 Stealth Marketing
07:54 Ambush Marketing
08:13 Foot-In-Door-Technique
08:24 Call to Action
08:42 Channel Stuffing
09:12 On-Hold Messaging
09:21 Doorbuster Deal
09:32 Home Staging
09:51 Introductory Rate
10:04 USP
10:26 Tie-In Work
10:52 Wait marketing
11:07 Behavioral Targeting
11:15 Flyposting
11:27 Word-of-Mouth Marketing
11:38 Four-Wall Distribution
11:54 Free Lunch
12:13 Essentials in the back
12:30 Advertising Slogans
12:40 Annoyance Factor
13:00 Celebrity Branding
13:06 Cereal Box Prize
13:15 Consumer-Generated Advertising
13:36 Co-promotion
13:44 Continuity Marketing
14:02 Cross Merchandising
14:16 Direct Marketing
14:37 FUD
14:58 SEO
15:18 Google Bombing
15:27 Seeding Trial